Long Tail Alliance Free Webinar

The IAB Long Tail Educational Seminars continue this Friday with “Ad Networks” presented by ValueClick Media. Small publishers who take this one hour seminar will learn how to maximize the revenue potential of their site through the use of ad networks. Led by ValueClick Media VP of Media Development Chad Peplinski, they’ll learn:

• What networks are looking for and suggestions for selecting and getting the most out of network partners
• Best practices for filling all inventory at the highest effective CPMs
• How to create a relevant user experience
• Optimal creative placements
• Ad serving and default management
• Other best practices for monetizing more impressions

Registration is free and available at http://www.iab.net/longtail_webinars

These seminars are free, based on input from the IAB’s Long Tail Alliance and are part of the IAB’s ongoing efforts to support the small publisher community. So far, participants of the Long Tail Educational Seminars have received in-depth advice on Search Engine Optimization from Google, valuable insights on advancing their business plan from Rich LeFurgy, one of the leading financial advisors to emerging companies, and more. In the coming weeks, seminars will tackle topics such as social media and legal affairs. As a benefit to the small publishers in your community, the IAB asks that you make your customers aware of their value.

Long Tail Alliance Webinar Opportunity

Long Tail Alliance Webinar Descriptions

To register, please go to http://www.iab.net/member_center/1524/longtail_webinars

October 2 - Ad Networks 101 presented by Valueclick Media

• What networks are looking for and suggestions for selecting and getting the most out of your network partners
• Best practices for filling all of your inventory at the highest effective CPMs
• How to create a relevant user experience
• Optimal creative placements
• Ad serving and default management
• Other best practices for monetizing more of the impressions on your site

Maximize the revenue potential of your site through the use of ad networks. Led by ValueClick Media VP of Business Development Chad Peplinksi, you will learn:

· Maximize the revenue potential of your site through the use of ad networks. Led by ValueClick Media VP of Media Development Chad Peplinski, you will learn:

• What networks are looking for and suggestions for selecting and getting the most out of your network partners
• Best practices for filling all of your inventory at the highest effective CPMs
• How to create a relevant user experience
• Optimal creative placements
• Ad serving and default management
• Other best practices for monetizing more of the impressions on your site

Maximize the revenue potential of your site through the use of ad networks. Led by ValueClick Media VP of Media Development Chad Peplinski, you will learn:

• What networks are looking for and suggestions for selecting and getting the most out of your network partners
• Best practices for filling all of your inventory at the highest effective CPMs
• How to create a relevant user experience
• Optimal creative placements
• Ad serving and default management
• Other best practices for monetizing more of the impressions on your site

Maximize the revenue potential of your site through the use of ad networks. Led by ValueClick Media VP of Media Development Chad Peplinski, you will learn:

• What networks are looking for and suggestions for selecting and getting the most out of your network partners
• Best practices for filling all of your inventory at the highest effective CPMs
• How to create a relevant user experience
• Optimal creative placements
• Ad serving and default management
• Other best practices for monetizing more of the impressions on your site

· What Networks are looking for and suggestions for selecting and get the most out of your network partners

· Best practices for filling all of your inventory at the highest effective CPMs

· How to create a relevant user experience

· Optimal creative placements

· Ad serving and default management

· Other best practices for monetizing more of the impressions on your site

October 9 - Social Media for Success: Driving Traffic, Engagement, and Response from Leading Social Sites

Everyone knows consumers are talking about brands online. For marketers trying to reach consumers in this rapidly changing social media environment, it can be a daunting task. In this webinar, Nichole Goodyear, CEO & co-founder of Brickfish.com, will share several case studies on how brands are effectively integrating social media into their overall marketing plans. These case studies demonstrate how brands can change the course and nature of these consumer conversations. After attending this webinar, you should be familiar with how and why:

· Brands can reach their audience where they are living online

· Peer-to-peer delivery of brand message is key

· Integrating social media into the overall marketing plan benefits all efforts

· Brands have the ability to direct the nature of brand conversations as well as participate in brand conversations online

October 16 - Email Marketing Best Practices: The Key To Targeted, Relevant Marketing

With an estimated 153 million regular users by 2014, it’s clear that email must be an integral part of every organization’s marketing plans – and this is even more critical for those marketers promoting specialty products and services. Email is the cost-effective medium that enables publishers to develop an ongoing conversation with relevant, and targeted content to interested customers. Marketers must continually investigate ways to integrate email marketing best practices into their everyday marketing activities. Learn how to leverage technology and integrated email capabilities to maximize sales and develop deeper relationships with customers through the email channel. This session will highlight best practices, strategies and tactics used to deliver timely, relevant and automated communications to customers that generate increased sales and a high rate of return on investment.

October 23 - Legal Affairs Best Practices for Small Publishers

Listen along as the IAB’s legal experts talk about important legal issues that smaller publishers should be aware of. Topics will include:

· Trademarks

a. Is it inappropriate to buy someone else’s keyword?

b. What raises red flags regarding ad copy (for marketers or publishers)?

· Compliance

a. Are there new rules from the FTC that smaller publishers should be concerned with?

b. Children, targeting, and the Web – where should small publishers look for answers?

· Privacy

a. What are the latest concerns with behavioral targeting?

b. What should a small publisher do if she/he feels her privacy policy has been violated?

· Social Networking

a. What are the legal risks of blogging?

b. Do the journalistic concerns such as slander and libel count on a small publisher’s blog?

Fight Adverse Legislation

Are you aware of what the Congress and the Federal Trade Commission (FTC) are planning regarding the legislation and regulation of online advertising industry? They are planning to enact legislation that could have impact your advertising revenue. In June over 30 small and medium sized publishers like you, descended on Washington in the first ever Interactive Advertising Bureau (IAB) D.C. Fly-in. They visited over 40 representatives in both the House and Senate providing a face to the Long Tail. This event was extremely successful in getting the message to congress that legislation could have a disproportional impact on small business. We need more voices to make a difference. WidgetBucks is a member of the IAB and supports this initiative. We are working together in an effort to make sure that you are aware , and are taking steps to defend against adverse legislation by creating an alliance of businesses like yours to represent the interests of the community, and other small and medium sized websites. Please let us know how you feel by completing this survey.

Here is the code : WIDGETLTA

Matt Hulett Named Executive Chairman

I am announcing today that I am stepping down as CEO of Mpire and I am taking an Executive Chairman role. We’re at a stage in the company where we need a world-class experienced advertising executive to serve in that role and I am working side by side with the executive team and board to find that perfect person. I will be focused on strategic relationships and partnerships.

The ride that began on my first day at Mpire has been one of the most exciting in my career. Here are just a few of the milestones….

• Hypergrowth and scale: WidgetBucks launched in October 2007 and we're already a top 30 Comscore ad network -- serving more than 2 billion impressions /month
• Proprietary technology: We launched a lot of unique ad optimization technology that is extremely valuable to the general market, including AdXpose, hybrid ad widgets, Innovative ad formats, AdXpose, and much more.
• Enhanced our world-class team: We have architected a fantastic team of entrepreneurs to lead this business.
• Well capitalized : Fantastic investors that support the company: Draper Fisher Jurvetson and Ignition Partners
• Expanded beyond e-commerce: New products like AdXpose open up larger business opportunities for the company.
• Unique reach and targeting: WidgetBucks' 20,000 + strong publisher network gives advertisers the ability to effectively and accurately target segments within the Long Tail
  

We have a great strategy, strong growth, well capitalized, and have built a unique culture that values integrity, passion, and trust. Our team is world-class. Our recent executive additions, Kirby Winfield and Jeff Bergstrom and the fantastic investors that support us -- Draper Fisher Jurvetson and Ignition Partners – we are poised for continued growth in my opinion.

The Mpire Board and I are actively looking for a world-class CEO with deep ad agency or brand experience that can navigate the company through the challenges and needs that brands and agency gatekeepers experience. I will continue with Mpire in the Executive Chairman role and will work to crystallize some critical partnerships and keep an eye open toward the new challenges that Mpire will pursue.