Long Tail Alliance Webinar Descriptions
To register, please go to http://www.iab.net/member_center/1524/longtail_webinars
October 2 - Ad Networks 101 presented by Valueclick Media
Maximize the revenue potential of your site through the use of ad networks. Led by ValueClick Media VP of Business Development Chad Peplinksi, you will learn:
· What Networks are looking for and suggestions for selecting and get the most out of your network partners
· Best practices for filling all of your inventory at the highest effective CPMs
· How to create a relevant user experience
· Optimal creative placements
· Ad serving and default management
· Other best practices for monetizing more of the impressions on your site
October 9 - Social Media for Success: Driving Traffic, Engagement, and Response from Leading Social Sites
Everyone knows consumers are talking about brands online. For marketers trying to reach consumers in this rapidly changing social media environment, it can be a daunting task. In this webinar, Nichole Goodyear, CEO & co-founder of Brickfish.com, will share several case studies on how brands are effectively integrating social media into their overall marketing plans. These case studies demonstrate how brands can change the course and nature of these consumer conversations. After attending this webinar, you should be familiar with how and why:
· Brands can reach their audience where they are living online
· Peer-to-peer delivery of brand message is key
· Integrating social media into the overall marketing plan benefits all efforts
· Brands have the ability to direct the nature of brand conversations as well as participate in brand conversations online
October 16 - Email Marketing Best Practices: The Key To Targeted, Relevant Marketing
With an estimated 153 million regular users by 2014, it’s clear that email must be an integral part of every organization’s marketing plans – and this is even more critical for those marketers promoting specialty products and services. Email is the cost-effective medium that enables publishers to develop an ongoing conversation with relevant, and targeted content to interested customers. Marketers must continually investigate ways to integrate email marketing best practices into their everyday marketing activities. Learn how to leverage technology and integrated email capabilities to maximize sales and develop deeper relationships with customers through the email channel. This session will highlight best practices, strategies and tactics used to deliver timely, relevant and automated communications to customers that generate increased sales and a high rate of return on investment.
October 23 - Legal Affairs Best Practices for Small Publishers
Listen along as the IAB’s legal experts talk about important legal issues that smaller publishers should be aware of. Topics will include:
· Trademarks
a. Is it inappropriate to buy someone else’s keyword?
b. What raises red flags regarding ad copy (for marketers or publishers)?
· Compliance
a. Are there new rules from the FTC that smaller publishers should be concerned with?
b. Children, targeting, and the Web – where should small publishers look for answers?
· Privacy
a. What are the latest concerns with behavioral targeting?
b. What should a small publisher do if she/he feels her privacy policy has been violated?
· Social Networking
a. What are the legal risks of blogging?
b. Do the journalistic concerns such as slander and libel count on a small publisher’s blog?
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